Marketing is a force for change and
influence. It pushes people, organizations and
businesses to be on the cutting edge of ideas, trends and
news. Easily taken for granted in a free market
society, marketing spells the difference between success
and failure, between
excellence and mediocrity. Marketing
expects you to be a participant in life, stimulating you
to examine the world from another perspective, and to
innovate and improve products and services to meet the
challenges of a competitive global economy.
The primary focus of innovative
activities is at the regional level, at the interface between
companies, workers, universities and government. The Council
of Competitiveness.
Purpose
This survey is intended to measure what you, as a business
owner, need for business growth and expansion. Your feedback will
help us to build a bridge between business enterprises and academic
institutions. It will help to close the gap between what local
colleges and universities do, and what you, as a business manager,
need. It assesses the degree in which your firm collaborates with
local colleges and universities and pinpoints specific business
needs that can be fulfilled through
services.
Parameters and
Incentive
It will take six minutes to complete, and completion earns
you an invitation to the upcoming Growth & Innovation
Conference, held in the prestigious University Club of
Cleveland.
Charles R. McDonald
School of Business Myers University 112 Prospect Avenue Cleveland,
Ohio 44115 2165233800
1888DNMYERS ( 3669377 ) 2166966430
