The
Bachelor's Degree:
The Bachelor of Science is a four-year
program. The courses of the freshman
year enable students to gain a background
in general business. In the sophomore
year, students select a major and commence
work in this field of specialization while
finishing general core and background education
courses, a large part being the basic business
courses which are prerequisites for further,
advanced study. During the junior
and senior year, students are free to devote
most of their classroom time to courses
within their fields of specialization,
such as marketing.
We highly encourage marketing majors to
register for internship credit or MK 498-Special
Projects and to join marketing associations.
|
The
Marketing Curriculum:
|
MK 201 |
Principles
of Marketing |
| MK
203 |
Marketing
for Non-Profit Institutions |
| MK
210 |
Competitive
Marketing Planning |
| MK
211 |
Advertising
and Promotions |
| MK
220 |
Principles
of Internet Marketing |
| MK
310 |
Public
Relations |
| MK
320 |
International
Marketing |
| MK
330 |
Consumer
Behavior |
| MK
341 |
Professional
Selling Strategies |
| MK
345 |
Sales
Management |
| MK
350 |
Organizational
(Business-to-Business) |
| MK
405 |
Marketing
Research |
| MK
433 |
Internship |
| MK
470 |
Strategic
Marketing Decisions |
MK
498
|
MK
Special Projects
|
| |
|
