Business and Industry Connection
The Myers University
    Marketing Think Tank ™

A partnership between the Myers Marketing Department and the business community

Think Tank Session 2007

Marketing should be a simple activity.  Design a superior product or service, one that people truly want or need, and create snazzy promotions that lets your market know why, and how, they should buy from you.  Marketing should produce skyrocketing sales, ensuring a flourishing enterprise, one that is always eager to launch the next big idea. 

Implementing an effective marketing program isn’t as easy as it looks.  Sales and marketing departments may be engaged in a tug-of-war contest rather than acting as a unified team.  Even if things are running smoothly, invariably some new competitor will burst onto the scene, or a new innovation will make your product obsolete; next thing you know, the economy will start to hiccup, and the days of smooth sailing are over.  To add to the chaos, marketing options are proliferating, yet the time dedicated to thinking strategically is shrinking.

The Marketing Think Tank ™ is a simple way to obtain the information, advice, contacts and assistance you need to make the complex world of marketing simple again.   Our goal is to provide students with real-world marketing experience. Under the direction of a faculty member who serves as project coordinator our students earn academic credit as they help your organization.

Interested in learning more? To become a no-cost or obligation member of the Marketing Think Tank ™ please e-mail jbanjac@myers.edu stating your interest to have a free, no-obligation membership activated.  We only respond to inquiries; we do not initiate activities or projects.  Members may contact Joyce Banjac, Ph.D. to chat about projects at 216-696-9000-220; however, all project requests must be initiated via e-mail.  Please refer to our sample list of projects and courses.  If you don’t see it listed, please inquire.  We will consider all requests.